About the project
Creation of a packaging for children with a logo and a brand identity.
The «Grumeaux Fruités» brand highlights the texture and fruity taste of the compote. For this project, I propose a dynamic and refined design with watercolor illustrations.
The «Grumeaux Fruités» brand highlights the texture and fruity taste of the compote. For this project, I propose a dynamic and refined design with watercolor illustrations.
I chose this technique because it creates irregularities and reminds
the texture of the compote.
Brandboard
Logo tests
Final logo and logo color
The logo had to be typographic, so I decided to go for a childish font with asymmetrical letters. To this, I added an organically shaped contour and I wanted to give life to the logo and the impression that it moves by adding two small lines at the ends.
Mascot
GRUFFO is the main mascot for the brand. I wanted to create cute mascots so I designed the characters with round shapes, round eyes and pupiles that flicker. Gruffo is always happy and shows a kind aura and brings sympathy to children.
Secondary mascot
The second mascot represents the flavour of peach (the fruit which is the most present in the compote) and he changes according to the indicated taste on the packaging.
Templates
On the front of the packaging all the illustrations are made with watercolor and the composition of elements is designed to be both dynamic and show that there
is texture in the compote. And on the back of the packaging there is a mini shadow game for children.
Mockups
Here are some 3D mockups made on Blender and Substance 3D Stager.
Thanks for viewing !
