"Disclaimer: The photography featured in this project is not my own and was used for educational purposes only. It was utilized to illustrate the photography style I would recommend for this project. All credit goes to the original photographers for their work."

The Quest Gaming Lounge brand was developed under the tutorship of Studio 3AM as part of the “87012 VC Project: Research Through Design", at the University of Technology Sydney. This project focused on creating a motion identity for the Quest Gaming Lounge, emphasizing inclusivity and steering clear of stereotypical gaming iconography. The deliverables for this project included a motion-style guide, an animated mockup, and an adaptable brand identity.

After conducting extensive research, the solution for Quest Gaming Lounge emerged: a brand built around the motif of a journey, symbolizing the adventure and exploration intrinsic to gaming. The visual identity incorporates dynamic typography set against a space-like backdrop, evoking the boundless possibilities of gaming. This creative direction encourages gamers to embark on thrilling journeys, exploring new horizons within the gaming experience. Moreover, the brand serves as a bridge between various gaming worlds and themes within the lounge, culminating in the development of an adaptable brand that resonates with diverse audiences.

The Quest Gaming Lounge brand embodies adventure and inclusivity, reflecting the dynamic nature of gaming. Its versatile design can be seamlessly applied to various aspects of the lounge, from events to merchandise. Whether hosting tournaments or launching new games, the brand’s adaptability ensures a cohesive and engaging experience for gamers.