After 10 years, the well-known restaurant chain Yoghurt Barn - famous for its oh-so-Dutch and healthy yogurt bowls - decided it was time for a rebranding. Away from its old 'barny' feeling and keeping up with a bolder and brighter style. This did not only mean creating a new menu, a new photography style, and a new font but also a new name, Yoghurt Barn became YB.

When YB's new identity started to take form, they asked me to pour this identity into actual physical items of their brand. It started with a chocolate wrapper design and soon became much more and bigger... like the grand menu displays, visible behind the bar of every YB location throughout The Netherlands.