zouk.
Bringing together the contemporary and the traditional + crafting and redefining Zouk's UI-Ux design structure.
Mood board Development
Image 1 is the ‘in process mood board for the brand collaterals.
- Image 2 is the achieved brand mood board.
Have developed 2 secondary brand colors for backgrounds and a separate tone for text tiles/headlines. These break the brand monotony and add a vibrancy to the brand.
Vector motifs are also re-drawn and vectorized for their use in the main ad creatives for backgrounds.
These are picked from the bag prints and adapted to brand colors/transparency grades of it on the ads.
AD Sales Banner | Designed basis the vibrancy of the brand and its main brand theme colors.
The brand outlook of amalgamating traditional Indian aesthetics with contemporary and fresh, yet clean layouts is aimed for achieving here.
- Less clutter, neat layouts, brand font typography and product color enhancements and color grading
Collection Page | Bags
A meticulous combination of products that are the Bestsellers, New Launched categories are placed on the primary page.
1. Traditional Indo arch frame theme - used as the main wireframe for the bag collection on the main web page category.
2. The western floral inspiration sticker tag is used for displaying the Sale Price which projects the look of an Indo-western combination of product and price tag. In addition to these:
a. The Ui/Ux look of the category titles at the top besides the logo are realigned, re-arranged in a clean layout for easy navigation keeping in mind, vision and ease of user accessibility.
b. The main Bags video category icons were also been placed strategically with brand color application & product page navigation bar.
The Bag category section for varied types have been shown using the main brand color mood board.
● A mini mockup of 2-3 varied bag types within the category is designed for a vibrant look than a flat single image box.
● Image + model photo enhancement - implemented.
● The main Lotus element is a design plus incorporation in these on the main page.
● The navigation is simple for user accessibility via clicking /hovering these broader categories.
● The lower bottom infographic is also revised to a cleaner layout and with rearranging the icons.
Landing page
- Nature inspired background, tones and color theory applied in contrast to the bag print pattern and colors.
- Icons, text layouts and everything on the square recreated and placed strategically neat with usage of PETA-APPROVED VEGAN symbol
instead of text.
- Separate product display squares done on the same background image family to maintain enticing harmony of vignette backgrounds.
- Icons, text layouts and everything on the square recreated and placed strategically neat with usage of PETA-APPROVED VEGAN symbol
instead of text.
- Separate product display squares done on the same background image family to maintain enticing harmony of vignette backgrounds.
The page/section look kept simple and neat with major changes focused on the product display boxes focus on contrast color backgrounds, selected as per the print of the bag.
- Fonts, CTA button tags and icons adapted to brand colors.
- Product image enhancement and Lightroom edits done.
- Fonts, CTA button tags and icons adapted to brand colors.
- Product image enhancement and Lightroom edits done.
Unapologetically YOU! | Promotional Pop-up Ads
Design execution with crisp and short statement categories with minimal text and powerful human imagery clubbed together as per the promotional brief aimed to craft the final outputs.
Combining style and functionality with a mix of motif element design translation and application of brand color theory, this project was aimed at conveying it's thought and style digitally.
