NEPARIZH, an urban cafe located in Slutsk, is dedicated to providing exceptional service and fostering cultural innovation.

The primary logo of NEPARIZH is text-based to accommodate the brand’s dynamic evolution, offering adaptability in tailoring the brand image to diverse products and establishment styles. To enhance recognition as a Town Cafe, a logo incorporating a graphic symbol is indispensable. When venturing into other business formats, the textual logo ensures brand coherence and visibility.

During the rebranding process, the focus was on preserving brand recognition while extensively revising visual elements. The predominant blue color of the brand was maintained and elevated to create a more impactful visual presence.

I enjoyed creating this project and I hope you enjoy watching it!