An open to the public celebration of MINI's identity and culture. A tradition to be - a three-day event took place in Athens and Thessaloniki, hosting the brand's car models, along with countless activations.
ZZ.DOT was commissioned to orchestrate the festival and paint the picture too. The props were created according to MINI's guidelines and distributed across the event in every possible way and form, customising the experience and making it even more unique.
Materials varied from banners and flags that decorated the designated area to coloring pages picturing the event's features and popcorn boxes made for the outdoor cinema.
The result was a colorful and stylish scenery, filled with adventures for everyone.
Here is the event teaser for a closer look at all the fun moments of the festival.
