Social Media Branding for HEAVENLY BODIES: A COLLECTION BY AVERY TOMLIN

As a designer, a understandable and recognizable graphic brand identity is something that is important to me. Because this was my collection, I wanted to establish a brand identity early on to build hype for my collection. Being posted in early April 2024, up to this point I had not shown anyone my collection besides the ones I was working alongside with. This being the first thing I posted for my collection, I wanted it to be visually striking and simple yet impactful. I wanted my viewer to see it and understand what my collection was going to be about but still leave it to their imagination. The point of this post was to build hype and be a little cryptic to make people wonder what my collection was going to look like but be excited.

For this promo shoot, I did not want to reveal too much of the collection. I just wanted to showcase queer femininity and felt like this heel was the perfect fit. It was also perfect because this was the shoe I was going to wear the day of the show. I wanted to do this photoshoot in the same spot we shot the video to keep visual consistency amidst my brand. My bestie and I went out to take the pictures and this was the one out of the best, that I selected to be my promo pic. I also for this shoot that was unique to anything I've produced before, was also mixing media and creating a small cryptic video of me walking in the heel too. I wanted to do this to keep the post exciting and knod to the fashion show where my models and I were walking in. 

For this image, I did my normal contrast, levels, and curves, etc. edits on Photoshop. I also wanted to utilize the AI photoshop tool to create a puddle underneath my heel with it reflecting into there. With some trial and error, I was able to edit it in and make it look realistic. I then went into Illustrator to add my collection title to the image to make it a proper promo picture and establish my graphic identity.

For my clip, I took a clip of me walking and slowed down the video using iMovie to give it that mysterious feel.

To further establish my brand identity, I use the caption as a way for my audience to understand what they are seeing and what to expect. Heres my caption for this post: 

"Heavenly Body: a star, planet, celestial body, some might even say out of this world 🤭👽💫

HEAVENLY BODIES THE COLLECTION BY YOURS TRULY SHOWCASES FEMININITY IN QUEERDOM AND THE UTTER CUNT WE POSSESS🤭 TRULY ONE OF ONE! 💫

BLAZING BY YOU @ THE 2024 PICNIC DAY FASHION SHOW 4/20

COME SEE WHAT IVE BEEN WORKING SO HARD ON 👀🤭

💫 TICKET LINKS IN BIO 💫

Get ready 👀😋

#design #fashion #explore #styling #queerfashion"

To further build the brand identity and hype for my collection, after the show is when I posted my collection video. Go check out my post on my collection video to read the inspiration for it!

"I welcome you to my Haus of the Divine Femme. Let this be the formal introduction to my collection Heavenly Bodies…
BUCKLE UP ITS ABT TO GET CVNTY 💋 I hope you’re ready 😈

#designedbyme #styledbyme #createdbyme #directedbyme #heavenlybodies #picnicday #fashion #fads #ucdavis #ucdavisdesign #queerartist #queerfashion #explorepage"

Because this video was filmed before all of the finishing details were included, I treated this video as a teaser to my collection. I wanted to showcase this video but also get people more excited to see all of the final details I worked hard on to get. 

In my final effort to build hype around my collection, I posted my outfit as part of my brand identity. My outfit was not apart of the collection however it was related so I thought it would be the perfect final teaser into my complete collection. Again to create consistency amongst my brand, my photos were also taken in the same location as the video and my collection promo shoot. 

I chose this as my intro pic and added my collection title to create a graphic unity amongst all of the promo

They call me 💫 MUVA OF THE HAUS 💫

I told you I wasnt done yet 🤭 Now before you see the full collection, let mother teach you a lesson in CUNT 💋
U Still With Me? 😈 HEAVENLY BODIES

#designedbyme #createdbyme #styledbyme #explorepage #queerfashion #heavenlybodies #picnicday #ucdavisdesign #fashion #designer #stylist

With all of these promotion pictures, it was very important to me to create a graphic unity between all of them. I wanted it be a natural roll out that did not reveal too much and overwhelm my audience. It was now time to post my collection pictures!