Katherine Gailer (KATIRA)'s profile

Katira x Pardicolour / 'Our World Needs Wild' Campaign

Katira x Pardicolour 
'Our World Needs Wild Campaign'

As an Illustrator, I had the honor of developing this commissioned artwork 'Wild Goddess / Diosa De La Selva' for Pardicolour, a passionate conservation initiative. This project, part of Pardicolor's "Our World Needs Wild" campaign, aimed to create an evocative piece of art that would not only captivate audiences but also support jaguar conservation efforts in Latin America. Our mission was to generate funds for ProCat Colombia, a renowned organisation dedicated to safeguarding jaguars and their natural habitats.

Concept and Inspiration
‘Drawing inspiration from the Olmec creation story, this artwork portrays a woman and a jaguar in a timeless, ancestral realm. The piece features a symbolic pattern emphasising the harmonious connection between humans and this majestic creature. Both figures exude regal charm, adorned with identical crowns. The woman’s blue skin symbolises her status as a goddess, transcending the boundaries of skin colour and race. Throughout Latin American history, the jaguar has remained a unifying symbol across various tribes and indigenous communities for millennia.

Aesthetics and techniques
This project was the perfect opportunity to blend hand-painted elements with vector graphics, creating a new realm of mixed media.

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About Pardicolour
Founded by wildlife conservationists at Wildlife Asia, Pardicolour’s mission is to empower artists and communities to create art that inspires change and raises awareness about critical issues threatening wildlife and habitats. For their jaguar conservation campaign, Pardicolour commissioned Katherine Gailer (Katira) to create the “Wild Goddess” artwork.

Campaign Impact
By collaborating on "Wild Goddess," I contributed to a project that blends art with activism, supporting wildlife conservation through the sale of stunning, meaningful artwork. Every print purchased aids in protecting jaguars and their habitats, allowing art enthusiasts and conservation supporters alike to play a part in this crucial cause.

Details of Prints
“Wild Goddess” is available as a limited edition print, with only 100 prints in total, hand-numbered and available in two sizes:
Large Print: 42.0 x 59.4 cm, priced at 80 GBP (aprox. $150 aud)
Small Print: 29.7 x 42.0 cm, priced at 60 GBP (aprox. $113 aud)
For the first month, free shipping is offered to Australia.
Katira x Pardicolour / 'Our World Needs Wild' Campaign
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Katira x Pardicolour / 'Our World Needs Wild' Campaign

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