REVERSE. was the brainchild of two housemates who decided to start the brand as a project just for kicks. They started with a parody tee and soon followed up with several designs and collaboration with a fellow local brand, The Hijinks. When their designs took off, they decided to rebrand and gave life to REVERSE., this time with a whole new direction.
Fusing street art, street wear and skateboarding, they are back with their Fall 2014 collection, ‘Rats Business’. Named after their unnamed release mid this year, the inspiration came from ‘RB’, the unofficial abbreviation used by their group of friends who sells vintage items at Jalan Raja Bot in Chow Kit. This ‘pasar karat‘ (aka bundle) in their opinion, isn’t the best place for people to chill and hang out with friends as it’s rather dingy and sketchy. But they feel that the spirit and the hard work of the vendors makes it a special place to linger with friends. The main point they’re trying to convey is to do something, anything, without over-thinking and just plain have fun with your friends. Their motto : “Because we are ratters, we are always dirty.”
- Masses.com.my
