Brief:
To create a direct mail pack to motivate people who hold a credit card with another company to switch their credit card balance to Capital One.
Solution:
Individually addressed prospective clients “Torn open” envelopes were dropped in mailboxes to communicated the message of 15 months 0% interest on credit transfered.
Line:
No bill is better than a bill.
![Torn envelope Capital One](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/bc14eb20452313.562eb82542f90.jpg)