Khoury Home needs to give a face to everything it voices and stands for. This visual anchor
is the perfect mean to carry all the above and vehicle it to the audiences. Visual cues carry
an exponential momentum that grows over time to generate a powerful symbol that provides
the brand with considerable mileage, memorability and recognizability.
The mascot KAY was brought to life, enhancing the new brand identity in order to increase
the impact of tactical communication and to further underlie the friendly, pleasant and accessible
personality of the brand.
The challenge was to evolve into a new identity that preserves the already-established visual equity
in terms of shapes and colors and to propel the brand into the future and embed the Khoury Home
values within, revealing a new fresh and modern image, while preserving KH gained equity
as n.1 on appliances store in Lebanon.
Khoury Home's vision is to become the clear leader in the retail business of household products
and appliances, in Lebanon, the Levant and the Middle East. Their goal is to support a business
environment that provides "best in class" service for our customers delivered
by "best in class" professionals.
