Entourage Welcome package design–icon visually highlight benefits and all the card has to offer.
The card name and design was part of the concept and campaign.
All stories were able to be told using rich imagery, supported by identifiable icons.
Direct Mail was sent out to three targeted groups. Use of the iconography and rich imagery allowed us to highlight all the benefits and tell a relevant story.
A series of print ads in prominently placed magazines, were developed to targeted groups to create awareness and get the benefits and features across to our prospects.
Ads with benefits and reasons to believe why Entourage had more to offer than any other credit card.
Target placement ads in prominent travel magazines were used as part of the strategy in getting AMEX travel benefit across.
Entourage campaign – TV Commercial, Online, Print Ads, Direct Mail, Collateral and In-branch Material
