Using neighborly spirit to sell apartments.
Rustomjee is a noted builder in India, known for creating high-rise plush apartments. While launching a new wing in an existing complex, they wanted to generate buzz from existing residents.
Scroll down to see how my idea made them a INR 90 million in sales.
This letter was door-dropped to residents in the complex.
The inside of the envelope was lined with carbon paper; it transferred the name written by the recipient onto the cover of the brochure.
Here's the brochure inlay.
The brochure was accompanied by a personalized letter.
