Objective: To create a brand identity, event poster and promotional item for the fictitious organization, Sea Life Rescue.
 
Conceptual Approach: Sea Life Rescue’s mission is to provide quality medical care and rehabilitation to all marine wildlife around the Bay Area. For the logo, the concept of the design is friendly and approachable, yet it has to connect back to the medical side of the organization. For that reason, having the sea lion pop out of the lifesaver is a cute design, yet the lifesaver is the medical connection for the logo. The round shape is very traditional and help convey the age and long history of the organization, with more years to come.