Muriel's Café Bar is a renowned and gorgeous watering hole in a Belfast's up-and-coming Cathedral Quarter. With the overall concept based on the story of a 1940s Parisian milliner's shop, an identity comprising all the charm and character associated with the theme was essential to extend the brand experience and provide a striking visual association. Exploration of authentic Parisian styles and imagery resulted in the striking burlesque-inspired branding. With a backdrop of vintage fabrics, hatboxes, mirrors and chandeliers, it has been applied to uniforms, labels, window graphics, signage, membership cards and marketing, the combination of which creates a unique experience with an unforgettable atmosphere.
