The Private Dining (PD) market in Baltimore is saturated with direct mailers, email blasts, endless radio commercials and print advertisements. The Partylicious video (seen above) was developed for PAZO restaurant as a way to break through the PD noise in the market. The video was uploaded to YouTube,
on their Facebook fan page, and sent out through their direct email list. The restaurant saw a bump
in holiday bookings the day the video was posted & sent.
Sketches of the storyboards created for the video.
