• There Is No Place Like Home
     
    M.A.C has clicked its ruby red heels together three times and went back home, which has always been the theater. We went back to our roots to make you glamorous on and off the stage. So let the curtain fall, not your make up. Enjoy the bold new colors of M.A.C and appreciate the stage presence that they offer.  When the curtain rises be the star you always wanted to be. And still shine even when the curtain falls.
  • Radio Spot
     
    Copy:
    Pop! Lush! Squish! Oh Bold, MAC, Lipstick!
    Pop! Lush! Squish! Oh Bold, MAC, Lipstick!
    She had it coming, She had it coming
    She only had herself to blame
    If you’d have been there, if you’d have seen it
    I betcha you would have done the same
    Pop! Lush! Squish! Oh Bold, MAC, Lipstick!
    So here I am walking into my class minding my own business and there she was smacking her lips.
    Not smacking… POPPING. With these hidious color of nude. I felt bad for her face. I couldn’t take it I had to snap.  I tried to tell her I TRIED to let her know it wasn’t the right shade… but she didn’t listen….
     So I grabbed my MAC out of my purse….
    And aimed it RIGHT TO HER LIPS.
    She had it coming, She had it coming
    She only had herself to blame
    If you’d have been there, if you’d have seen it
    I betcha you would have done the same
    Pop! Lush! Squish! Oh Bold, MAC, Lipstick!
     
  • TV Spot­­
     
    VIDEO

    Center stage. curtain opens, Lights turn into a spot light

    We will Cu of stage proformers in performance. Music will be heard over each close up.
    see clips of women faces with mac makeup on from

    Defiying gravity- Wicked
    The Music of the Night- Phantom of the Opera
    Pop- Chicago
    Til There Was You- Music Man
    Somewhere Over the Rainbow- Wizard of Oz
     
     
    Go to black and show MACS logo
     
     
    AUDIO

    VO: (Diva Woman Saying):  Bold, beauty and broadway that’s where we want to stay.
     
     
    Music Playing from
     
    Defiying gravity- Wicked
    The Music of the Night- Phantom of the Opera
    Pop- Chicago
    Til There Was You- Music Man
    Somewhere Over the Rainbow- Wizard of Oz
     
     
    VO (Femal Diva) :MAC is back home and It demands to be center stage.

     
     
  • Digital One
    Objective: (To get people to feel comfortable about wearing bolder make up)
    Examples: Encourage product trial.                    
    Digital Element #1: ( “instagram”)
    Description: (With in the instagram app we would have people compete
    to win front row seats to fashion week and get back stage with the designers. The contest would be to who showed their inner shade diva. Who can use the bold colors the best and in the most unique creative wear. Using #macshadegoddess)
    Expected Outcome: To increase purchase consideration.
     
    Digital two
    Objective: (To get people to feel comfortable about wearing bolder make up)
    Examples: Encourage product trial.
    Digital Element #1: (contest App)
    Description: (Target creates a mac color in a contest to win their personalized color as the new Special Edition MAC Collection)
    Expected Outcome: To increase purchase consideration.
     
    Digital Three
    Objective: (To get people to feel comfortable about wearing bolder make up)
    Examples: Encourage product trial.
    Digital Element #1: (Banner Ad, Q and A microsite)
    Description: (A banner AD that takes you to a microsite that helps you find your make up inspiration, by asking questions and finding who your style icon is and what colors from MAC would best work for you.)
    Expected Outcome: To increase purchase consideration.
     
    Digital Four
    Objective: (To get people to feel comfortable about wearing bolder make up)
    Examples: Encourage product trial.    
    Digital Element #1: (Personalized APP)
    Description: (Make an app that applies the perfect mac make up for your face. Takes a picture of your face and has a “make up artist” Turn you into a the perfection of make up.)
    Expected Outcome: To increase purchase consideration.