![Visual Merchandising handicrafts Window Display indian festives indian retail](https://mir-s3-cdn-cf.behance.net/project_modules/disp/31559821664673.56306171560a7.png)
An Indian festival celebrated by brothers and sisters as a bond of Love; togetherness. Sisters tie a Rakhi (decorated bracelet) on the wrists of their brothers and in return the brothers swear to protect them.
"Rakhi is a Symbol of this Indian Festival "
Hence this visual display highlights Rakhi as an element. As in this festival, the Love between the siblings grows even more, even Rakhi is enlarged as a Window Display Element and used as a prop in the display window.
Window Display : Work In Progress
![Visual Merchandising handicrafts Window Display indian festives indian retail](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/981d1121664673.563061f6ecda4.png)
props created by using crepe paper, gota and fabric. handmade prop for a handcrafted feel
Window Display : Final Views
![Visual Merchandising handicrafts Window Display indian festives indian retail](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/fa701a21664673.56306206a1c0c.png)
Theme Color : Purple and Green
Apparel : Exclusive Festive wear in Tasar Silk and Cotton
Props : Rakhi, the symbol of Love
Puja Thali
Having a Puja Ready thali at the store made the ambience more pleasing and inviting!! Little efforts that made the customer feel special.
![Visual Merchandising handicrafts Window Display indian festives indian retail](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/060f1621664673.563061cdcd6a0.jpeg)
Emailer
![Visual Merchandising handicrafts Window Display indian festives indian retail](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/1d50a621664673.563061d314508.jpg)