Freightliner Trucks, Western Star Trucks and Detroit all looked to recognize trending national events and holidays via their respective social media channels. Everything from Earth Day, to Halloween, Talk Like a Pirate Day and Truck Driver Appreciation Week - to name a few. As the social media manager, worked with teams on the Freightliner and agency sides to manage the creation and execution of the content, creative, community moderation, analysis and reporting.
Channels: Facebook, Twitter & YouTube
Content Objective: Drive fan engagement & new followers
Agencies: The Adcom Group, HMH, PopArt & Atypic
Freightliner Trucks is one of North America’s leading manufacturer of medium-duty, heavy-duty & specialized trucks. Western Star Trucks manufactures a range of Class 8 commercial vehicles for both highway and off-road use and is part of the Daimler Trucks North America family. Detroit manufactures industry-leading line of heavy-duty diesel engines, transmissions, axles & Detroit Connect telematics for the commercial trucking industry. These "brother" brands, are all part of the Daimler Trucks North America (DTNA) family.
