Tim Shumar's profile

PAM

Tim Shumar
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The Problem: We were tasked to create interest in PAM over alternatives like butter, margarine, or generic cooking spray.
 
The Solution: We created a campaign centered around the satisfaction felt by bakers when their food perfectly dismounts from its pan with the assistance of PAM.
Radio
"Sarge" 
"Bro"
"Crazy Girl"
Print
pam Radio print
pam Radio print
pam Radio print
Client: PAM Cooking Spray
Media: Print, Radio
Creative Director: Bridget Camden
Copywriter: Tim Shumar
Art Director: Wes Ruff
PAM
Published:
Tim Shumar's profile

Owner

Tim Shumar's profile
Richmond, VA, USA

PAM

A print and radio campaign for PAM Non-Stick Cooking Spray. The campaign conveys the excitement felt by a person when food releases from a perfec Read More

Published:

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Creative Fields

Attribution, Non-commercialAttribution, Non-commercial