Emily Moore's profile

YCN Winner 2015 - Gap Brief

YCN Commended Student for the 2015 Awards! 
http://www.ycn.org/awards/ycn-student-awards/2014-15-ycn-student-awards
 
YCN Competition Brief 2015: 
'Create a student brand campaign that gives students a reason to visit Gap. We want you to give students a reason to visit Gap. We need you to create a student brand campaign, taking inspiration from our heritage to generate ‘buzz’ and urgency, ultimately driving traffic into stores. Your visual brand campaign should be communicated through flyers, in-store signage, window vinyl and across all social media platforms speaking directly to you – the savvy student! The campaign will launch during Fresher’s Week 2015, promoting a huge 25% off student discount. '
YCN Winner 2015 - Gap Brief
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YCN Winner 2015 - Gap Brief

My answer to YCN's Gap competition brief. http://www.ycn.org/awards/ycn-student-awards/2014-15-ycn-student-awards/briefs/gap The brief was to c Read More

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