American Heart Association

  • American Heart Association :30 PSA
  • Problem / Opportunity
    Heart disease is the most common cause of death for men age 30-54 in the USA.
    Risk for heart disease and heart attack can be controlled.
    Key Insight
    Many men do not see heart health risks and conditions as within their control.
    Target does not respond well to outright health advice, but does to comedy
    Solution
    A comedic commercial framing the risks for heart attack as more preventable than your mother-in-law.
    Target Market - Demographics & Psychographics
    Men age 25-35
    Very health unconscious
  • Script

    ANNOUNCER (VO)
    Your Mother-in-law can strike at any time. 
    MOTHER-IN-LAW
    Better watch it, you're getting a little hefty there. 
    ANNOUNCER (VO)
    Some things are unpreventable, but you can prevent a heart attack. Take care of your heart today.
  • Director - Bianca Czarnocki
    Art Director - Katelin Maton
    Director of Photography & Copywriter -Aaron Smith