In the process of logo sketching, I designed different types of them to achieve what I have in mind.

I started with different kinds of directions but at the end pixelated heart was the best solution for this conference.

 

 

  

 

 

 

 

I created a typographic system composed of diverse parts that relate to each other and to the whole through visual “pathways” which merge in the context of the typographic grid, a flexible and organizational structure.