Redesign pitch for the publication 'Discover India'.
After analysing the existing travel magazine, a new identity and brand language were created- aiming to bring the photographs to the top of the visual heirarchy. The publication expands over print & digital platforms. My goal was to create a look and feel that displays what is truly Indian (through the photography), with contemporary visual treatment, targeting the modern urban reader.
(The photographs used on the stationery, website and mobile app are my own)
Discover India is a premium travel and culture magazine in India.
MAGAZINE
The cover stays black & white through all issues, while the colour of INDIA changes.
WEBSITE & MOBILE APP.
