Bank of America Preferred Rewards is a tiered loyalty program that saves customers money by offering fee and interest rate reductions based of their assets held at the bank.
Created an interactive prototype that demonstrates the slider and tile design in which customers can discover the benefits of enrolling in the program.
Wireframed concepts that dynamically display customer’s savings from participating in the Preferred Rewards program.
Prototype of slider. Engaging the slider displays a dollar amount and changes the tile content.
Design in production:
