MOVIE BURGER® Fast Food Diner Brand Development.

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MOVIE BURGER® Fast Food Diner Logo Project.

Juan contacted me for a clean and sharp beautiful Logo Design for his new bussines called, Movie Burger, a Fast Food Diner Project that he was developing with his wife. When I asked him about the diner, the themes and the main elements that I should look for when designing he said this: "I trust you Chris, and the main Idea is to sell hamburgers and cheseburgers with thematic film names", So when I asked for more details he stated that the burgers relation to the movies was going to be produce in the ingredients that they would use. For example, I burger named Pretty Women should be designed and created with the less fat ingredients and the most light ones, meaning this in the sauce for it and every other elements, more green etc. Another example would be a burger called Avatar, this should include a blue sauce in it and thats the main Idea.

So, where to research for this project? the answer didnt seem so clear to me, thats why I start looking film related typefaces and other film icons, as for me would be a good start and then try to add the food and diner element into it.

In the first stages of Brand Development the icons and elements that would define the brand are so criticals since they would have to face a versatile and dynamic mobility challenge so if needed further can be redesign for thematic and marketing campaigns, brand cooperation and others. So I went for the most Iconic elements of film making, going to the new more modern features about 3D Projected Films and try to play with those around.

In this stage of brand development I thought I came up with something really new and interesting and for me seemed like it was reaching some modern and very sharp edged kind of business, the circle may represent the limited reach and the premium attention to their special clients, something very closed to a different but less popular kind of people. The hamburger icon and the colors aimed for something more sophisticated and the arrangement of the elements would try to approach to get the city attention, neverthless this proposal even that for me was very interesting my client didnt approved to the next stage.

Now, with a better understanding of their Ideas and personal thoughts about the logo I came up with this Logo, something somewhat traditional, less modern but still appealing to some popular more common film element and the style attach to it to develop the center and most important role of the logo to present the main character as a hamburger. So this was it. My main concern from then and still today have been the colors selected and their reach on different backgrounds and materials, even that I was very insistent to limit the colors of the logo to a minimum of 1 or at max 2 the client was very enthusiastic and happy to display the three of them.

The main logo with an emblematic one color application, this one I really like it. Very nice and clean.

The main elements of the logo have been designed to provide full functionality within different spaces and materials, the colors that it displays try to create an enthusiastic and more fun approach to the fast food diner corporate usual themes and logos expression and try to maintain the aesthetic of a good and original design. The typeface is film related, also the icon, an for the main character the hamburger vector still makes its way through the logo concept.

Now finishing the Brand Development and in the final stage I came up with a proposal for the store and it was to create a photo set or photo background for the clients to take pictures with family and friends, and the idea was very well received by Juan and his wife, so we make up and interesting set and I was there to take a picture myself with Juan and his wife after a hards work month in designing process.

SomeOh... yes... Some Pictures.