Denny's FSI Template Designs
Denny's has 4 Modules (Quarters) each year, in which in-store, test menus, and local direct marketing materials are updated with new creative. FSI Templates are created (Valassis, Valpak, Clipper Mag, etc), approved, and then adapted to different formats (Roadside Banners, Valpak coupons, Feather Banners, etc) for use and customization by franchisees.
Denny's has 4 Modules (Quarters) each year, in which in-store, test menus, and local direct marketing materials are updated with new creative. FSI Templates are created (Valassis, Valpak, Clipper Mag, etc), approved, and then adapted to different formats (Roadside Banners, Valpak coupons, Feather Banners, etc) for use and customization by franchisees.