The Fall 2014 Idea Development class was asked to create a multi-media campaign for New York Water Taxi, including a creative curve ball which required students to address two possible scenarios within their campaign idea: capitalize on either the New York Harbor freezing over OR a whale sighting near the Statue of Liberty.
***What is especially amazing about these projects is that some teams had NO STUDENTS FROM THE CREATIVE TRACK and yet the work showed great conceptual thinking and solid design chops!!
New York Water Taxi Multi-Media Campaign: Marika Bailey / Shana Jeannot
New York Water Taxi Multi-Media Campaign: Marika Bailey Creative / Shana Jeannot Public Relations
Print Ad One for New York Water Taxi Multi-Media Campaign: Marika Bailey Creative / Shana Jeannot Public Relations
Print Ad Two for New York Water Taxi Multi-Media Campaign: Marika Bailey Creative / Shana Jeannot Public Relations
Print Ad Three for New York Water Taxi Multi-Media Campaign: Marika Bailey Creative / Shana Jeannot Public Relations
Experiential for New York Water Taxi Multi-Media Campaign: Marika Bailey Creative / Shana Jeannot Public Relations
Creative Curveball for New York Water Taxi Multi-Media Campaign: Marika Bailey Creative / Shana Jeannot Public Relations
Creative Curveball for New York Water Taxi Multi-Media Campaign: Marika Bailey Creative / Shana Jeannot Public Relations
Print Ad One for New York Water Taxi Multi-Media Campaign: Ken Sheldon Creative / Delprado Taylor Public Relations
Print Ad Two for New York Water Taxi Multi-Media Campaign: Ken Sheldon Creative / Delprado Taylor Public Relations
Print Ad Three for New York Water Taxi Multi-Media Campaign: Ken Sheldon Creative / Delprado Taylor Public Relations
Experiential/Interactive for New York Water Taxi Multi-Media Campaign: Ken Sheldon Creative / Delprado Taylor Public Relations
Experiential/Interactive for New York Water Taxi Multi-Media Campaign: Ken Sheldon Creative / Delprado Taylor Public Relations
Print Ad One for New York Water Taxi Multi-Media Campaign: Stephanie Cruz Creative / Rolando Leal ManagementPlanning
Print Ad Two for New York Water Taxi Multi-Media Campaign: Stephanie Cruz Creative / Rolando Leal ManagementPlanning
Print Ad Three for New York Water Taxi Multi-Media Campaign: Stephanie Cruz Creative / Rolando Leal ManagementPlanning
Print Ad Four for New York Water Taxi Multi-Media Campaign: Stephanie Cruz Creative / Rolando Leal ManagementPlanning
