Jaguar XJ Sentinel
Jaguar is just about to launch the ultimate armoured luxury limousine, the Jaguar XJSentinel. For those looking for protection, it offers the highest level of security with advanced design, refined performance and a beautifully crafted cabin.
While it can survive bombs, grenades and gun fire, it looks like a standard XJ. This means it appeals to those in the public eye or people who might be potential targets. They want the protection of a tank, but don’t want be seen in one.
While it can survive bombs, grenades and gun fire, it looks like a standard XJ. This means it appeals to those in the public eye or people who might be potential targets. They want the protection of a tank, but don’t want be seen in one.
I created this direct mail pack that would be sent out to exsisting Jaguar customer to make them aware of the new product. It is a small informative brochure pack that includes the scattering design element, of the Jaguar being so "anything"-proof that it even knocks the letters of the page. This theme is mirrored across all platforms.
A similar email will also be sent out to a jaguar database.
Finally, a web banner that would be displayed across motoring websites.
I think that the sophisticated black and silver colour palette fits in well with Jaguars current branding, and emphasises that the new Jaguar is a luxury product. However a sense of slight humour is added with the Jaguar scattering the lettering on the page.
