Damon Law's profile

Winchester LE Catalog (Art Direction/Design/Print)

Working with the CD at Chevalier Advertising, I produced the 2015 Law Enforcement Ammunition Catalog for Winchester. I developed key looks for photography, layout and overall design. I also refined the overall User Experience by taking previously disparately executed information and organizing it into a beautiful, easy-to-use, quick to reference catalog.
 
My key contributions were Art Direction, Graphic Design and Production, 3D Direction/Rendering, Layout, Typesetting, Color Correction, and some Advanced Photoshop Kung-Fu.
 
The CD was on hand at the photoshoot using actual Law Enforcement Personnel.
A look at the details…
 
Final production files for this catalog weighed in at 2.5 GB of photography and art.
Winchester LE Catalog (Art Direction/Design/Print)
Published:

Winchester LE Catalog (Art Direction/Design/Print)

As a key stakeholder in this project, it was my job to give this catalog a fresh look both visually and functionally. I worked with the creative Read More

Published: