BARBELL SOCIAL CLUB INITIAL LOGO
My good friend and fitness extraordinaire Dylan is looking into starting his own gym and fitness club, so he reached out to me to help him put together a logo for his brand, "Barbell Social Club".
After an initial sit down Dylan was thinking he wanted to go with something that had an old school social club feel combined with fitness. Dylan expressed that his club would be not only based on fitness but on the comradery of people having a common space to work out, hang out, have a drink, etc.
The first couple designs I created involved weights along with a non-descript alcohol bottle, a cigar and some coffee beans. But after deliberation, Dylan and his partner decided perhaps that wasn't the message they wanted to send out after all. So we moved to replacing those items with the best part of our state, the mountains!
Below is the main logo, followed by a business card example, a tshirt example and a brochure.
More variations of the logo will be created in order to have graphics that can be used for multiple purposes.
