Black & Decker
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Agency: Momentum
Art Director: Julian Fearns
Creative Services Director: Steve Cooper
Creative Director: Meera Chandra
Account Director : Alanna Blake
Location cordinator: Vicky Furness
Model Agency: Norrie Carr
Background
Photography
Isaac's work contains a real understanding of life by incorporating strong use of colour and saturation, his images convey a sincere understanding of what is going on at the time and a sense of purpose for why and when, some times creating an argument or discussion.
Staging and producing the campaign in a location house in Ealing, allowed Isaac to concentrate solely on the children and not on the small details of the studio set. For this project, he collaborated closely with his team to create a different perspective of stories, one that captured an honest intimate moment rather than one that was posed. Essentially still an advertising photograph, here the context is drawn into focus by the use of a moving planes camera to establish his focus too shift away from areas and more to the mood created by the subject and personality of the children.
"child's play may sound a bit of a loose term but without this approach how can you allow for your own experiences to influence you're understanding. In this instance playfully talking to the eggs contains a sense of personal association to the story."
