Challenge:

To develop a comprehensive, informative product catalog that communicates the brand's passion for car culture through an innovative and engaging aesthetic.
 

Solution:

Dynamic compositions were created.  Visual interest was enhanced through printing techniques such as soft touch matte coating, spot gloss varnish, and fluorescent inks.

Art Director: Travis Rasmussen
Photographer: Blake Beamish, Brian Littler.
Marketing Manager: Ken Zap