Public Safety Ads for Trade Publications
Half Page Islands and Full Page Bleeds
These are all ads I put together for a specific campaign which targeted public safety personnel. The tag lines are simple and we are emphasizing a direct return on the investment by depicting end resultant maps with a police officer or firefighter. This imaging was consistently repeated throughout our collateral materials, Web site, e-mail packets and direct mailers.
The full-page ad at the bottom is for a Web site that provides information about recent crime activity to the general public. The goal here was to let the solution speak for itself graphically and stress some of our differentiators. Our "Build a Safer Community" tag line really resonated with our target audience.
This campaign was extremely successful when we ran analytics on each lead source that came in as a result of our efforts. We were also able to greatly increase our sales pipeline by simply increasing the number of qualified leads through this multi-faceted approach to the target market.
