iFyx.com
The iFyx name is great, as the user knows instantly what the business does, however it does present a challenge. While the ketter "y" gives the name some character, it also seems out of place and is hard to remember for users. The challenge was to present the brand in a creative way so that its flaws (such as the "Y") would become the brand's strengths. I believe this was accomplished and it turned out to be one of the most memorable brands and one of my personal favorites.
