NHS Organ Donor Register
A campaign to increase the number of organ donors. The campaign is designed to start as a guerilla campaign with messages spray-painted at accident prone locations (ie. motorway service stations) and
in high footfall locations. Supported with a poster around the area to remind people of the message.
The Logo: A heart of hearts. 1 heart, in this case 1 death, can save many.
The campaign is design to be hard hitting, in the UK where under 20% of the population have signed up to the register we urgently need more donors. It is hoped this method would attract news coverage, spreading the message further.
Front of Cards
Back of Cards
Ad Campaign
Focusing on a street art campaign targeting high footfall locations. This is supported alongside posters in locations close to the street art locations.
Support Poster
Development
Trying it out! Very time consuming, a laser cutter wouldn't have gone a miss!
I was a little disappointed that my cheap spraypaint didn't work all that well both running and not coating the slab well in areas. But overall I love the effect that can be achieved.
