Pierre Sorgniard's profile

BMW Young Designer Award 2015

During our childhood and boyhood we let our dreams and creativity drive us, but once we arrived in manhood we are stuck in our cars and we let behind us this creativity. My goal was to bring back this feeling of freedom through my concept.
During the analysis phase I took the Kazakh spirit as an inspiration, I wanted to bring the same kind of relation to my concept that the Kazakh has with his horse.
My project is for 2040 and the Alpha Generation, this generation will have a unique relation with the technology and their vehicle, it will be like a friend, a companion.
For my concept I express the idea of invisible technology thanks to magnetism systems for the saddle and the suspensions.
BMW Young Designer Award 2015
Published:

Project Made For

BMW Young Designer Award 2015

This project was made for the BMW Young Designer Award contest It was a 4 months individual project

Published: