This campaign was developed for an Art Direction assignment at SCAD. There were to be two tabloid size print ads along with a spread ad. The idea was to simply show what your shoe really is. Life. The images show a product with the shadow of an animal in the background. It was a simple idea and hopefully it comes across as so. An insert was also a necessity for the campaign so I created a card called a "paws pass." The pass is included to give you a discount on animal-safe alternatives for products that are manufactured by big-name companies.
