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General Mills National Sales Meetings

The Platform Plaza: A monumental structure where that was designed to create a semi-private room in the main hallway between ballrooms at the JW Marriott.
 
 
The General Mills leadership was giving away Apple gift cards or a Kindle as a token of there appreciation to the sales teams. So, with apologies to Mr. Jobs, I created a pseudo Apple Store front. Also created were mock apps featuring the General Mills brands.
 
 
And some more Apple knock-offs. And again, sorry Steve.
 
 
In pursuit of a semi-permanant display to house the General Mills health teams as well as tech support, I created these three columned kiosks. Each display was made of gatorboard and could easily be repositioned in various areas of the event venue.
 
 
This was a storefront created to showcase the Box Tops for Education brand and highlight exciting new additions and improvements for the following year.
 
 
This was a storefront created to showcase the Multicultural marketing initiatives and highlight exciting new programs and capabilities for the following year.
 
 
Logoed signage to highlight General Mills brands.
 
 
Branded signage that took guests on a "night of culinary discovery" where they would enjoy food, beverage, and fun and games.
 
 
The Honey Nut Cheerios brand was giving away Zappos gift cards. Large branded signs were created to promote the giveaway and provide instructions to redeem the cards.
 
 
General Mills National Sales Meetings
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General Mills National Sales Meetings

For four years, I had the privilege of overseeing the creative development of all event displays, signage, and collateral for the General Mills N Read More

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