Ray-Ban Campaign: A promotional campaign for Ray-Ban that featured billboards, a directmarketing piece, and a catalogue. The concept of the campaign was toshow exactly what sunglasses are used for. So we used exaggeratedpictures of people being blinded by the sun as teasers, which wouldhave sunglasses spray painted over them later. This theme was carriedthrough to the catalogue as well. The DM looks like a sunglasses caseand has a pair of collectable paper wayfarer sunglasses inside.
Created By: Jordan Puopolo, Topher Edwards, Elle Brown
Created By: Jordan Puopolo, Topher Edwards, Elle Brown
Billboards would be spray painted after a week or so.
Direct Mail piece meant to look like a glasses case, and each would have a pair of paper Wayfarers.
Catalogue.
