SyFy Network Identity: "Imagine Possible"
Student Project, MOME 120, Fall 2011
Student Project, MOME 120, Fall 2011
For this project, we were instructed to conceptualize two different design directions with the same concept for the television network "SyFy". The assignment dictated that we create 6 styleframes, 3 for each design direction.
In my first design direction, I chose to approach the idea of impossible/possible with the sometimes impossible and often times inconceivable art of origami.
I was intrigued by the simplicity of origami while at the same time moved by the fact that such wonder comes in such a small package of folded paper. I felt that the combination of these notions would not only suit the current branding of SyFy stylistically, but would also reach a broad audience in it’s ability to be recognized and create a sense of wonder.
Additionally, I felt that origami is very whimsical and somewhat fantastical, and that this would connect with audience on the basis of Science Fiction relating to Fantasy.
In my first design direction, I chose to approach the idea of impossible/possible with the sometimes impossible and often times inconceivable art of origami.
I was intrigued by the simplicity of origami while at the same time moved by the fact that such wonder comes in such a small package of folded paper. I felt that the combination of these notions would not only suit the current branding of SyFy stylistically, but would also reach a broad audience in it’s ability to be recognized and create a sense of wonder.
Additionally, I felt that origami is very whimsical and somewhat fantastical, and that this would connect with audience on the basis of Science Fiction relating to Fantasy.
In my second design direction, I chose to focus, again, on the fantasy angle that is offered by Science Fiction and the SyFy network. When brainstorming, I made connections with fantasy creatures like mermaids, unicorns, and fairies, and decided to exemplify the connection between the SyFy viewer and these intangible and non-existent creatures. In the spot, SyFy will be shown as the connecting force that unites us to the fantasy realm.
In the spot, a woman will be posed as though blowing a kiss, and instead, from her palm there will be the fantasy creatures mentioned above, moving off-frame to then proceed to encircle the SyFy logo, ending with the key phrase “Imagine Possible” reminding the viewer that SyFy is the source to connect with impossible and intangible ideas, and makes them accessible to our viewers.
