SimplyHealthy
This project shows my increase in understanding of theoretical issues - how these inform and contextualise my practical work, my research skills and my creative/strategic design abilities. It focuses mainly in the quality of my analysis/design strategy and the professional level of visual and verbal presentation techniques employed.
Brief
My idea is to hold a table at Freshers Fayre, for all students to have the opportunity to see and find out more about healthy eating and what they are doing to their bodies by eating what they are currently eating. At the table, Everyone who appraoches will recieve a paper bag, branded with my design. Inside the paper bag will be a branded keyring, a bottle of water, a piece of fruit and a booklet, that explains healthy eating, nutriion, the importance of hydration, body fat, the importance of protein etc. The book will be designed similarly to the brand- simple, and to the point. It will also be colourful, light hearted, and animated, making it appeal more to the youngerstudent age.
I will also include in the book and on the keyring- links to a Facebook and Twitter page, in which the students can connect to the brand, share ideas/recipes. etc, and keep in touch with other students with similar interests.
My aim is for this brand and idea to potentially reach out to students across the country, for many different Universities to present at Freshers Fayres to help the younger ‘Student world’ become a more healthy place.
