The headline says: Silly rabbit trix are for kids
The copy reads: This year trix is celebrating their 60th anniversary. The cereal first debuted in 1955, five years latter that pesky rabbit was first introduced to the front of Trix cereal boxes, ever since he has been trying to trick the kids out of their Trix. All these years of trying to get the Trix, the rabbit has only succeed twice in tricking the kids out of their Trix.
