The purpose of this advertising campaign is to promote Discovery Channel's selection of scifi shows,

as well as to promote the channel itself.

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14-34 Years Old
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Documentary Lovers 

 

A conceptual model of how humans will look like in the future. It represents us humans as we adapt to our futuristic environments, whereby it causes us to develop in ways such as having a larger brain, or a loss in toes or fingers. We then decided to portray it in the way whereby it shows the growth of a fetus to further strengthen this concept of “development". As the fetus grows, it slowly develops from a human fetus into an alien like creature. 

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