For a class at Nossi College of Art, I was required to do a 3-ad campaign featuring a text-only ad, an image-only ad, and a text-and-image ad. We were assigned to rethink the logo for our brand. I chose Burt's Bees Lip Shimmer. My ad campaign's target audience is young girls, ages 12-20, who would be users of products like Bonne Bell Lip Smackers or EOS or Chapstick that might not think of Burt's Bees as a product for them. The logo redesign is specific to the young girls' line that Burt's Bees is launching.

The ad campaign features the hashtag #WhatsTheBuzz which is a Twitter advertising campaign that would go along with the Nature Knows Bee-uty ads. Girls could join "The Buzz Club" and links would be distrubuted that would bring up a special landing page on the Burt's Bees website where girls ages 12-20 could join and enter in codes on individual packages for reward points toward earning free Burt's Bees products. #WhatsTheBuzz would be the hashtag gateway to finding out more about that club and also to talk about where you've worn your lip shimmer. For example, someone might post that they wore theirs to a school dance with the hashtag included on either Twitter or Instagram.

For the text-only ad, I wanted to do something unexpected. I felt that having the bee in the logo fly away might be an eye-catching way to draw attention to the logo and the product.