See the world differently, see the world as the blind sees it. With this campaign we attempt to make people empathise with the blind, and try to understand how it feels to be unsure of every step you take, and to realise that the solution to this is guide dogs, so make a donation.
What if everyday objects turned into terrifying beings? To a blind person even the simplest object or easyest action can pose a threat.
The campaign will extend to guerrilla marketing, with viewers experiencing terrifying monsters lurking behind bus seats or behind you in the toilet, or hiding behind a corner.
