PW Ability
This project involved creating a Tumblr blog, avatar graphics, as well as a host of printed collateral, some of which is shown here.
The idea was to create a new separate identity for a disability employment client. They had been currently focusing directly at employers. The new identity was to target youth directly and empower them to focus on their ability.
The project changed names a few times during the design process but the look remained the same.
Although only running for a short time the identity has gained popularity amongst its target audience with good results.
