Children from homeless and lower-income households often experience difficulties in academic competencies and lack the basic social and cultural skills necessary for future success. These children often fall further and further behind their peers academically, socially, and ultimately, economically. For twenty two years, the Shining Stars Youth Education Program has provided the youngest guests of Hope House and children from households in the surrounding neighborhoods with an environment which is safe and structured, built on trust and empathy, and staffed by caring adults who offer opportunities that strengthen academics, model positive social skills, and provide an atmosphere in which to practice new skills. Youth are offered a plethora of unique experiences to further their development as students and citizens.

Billboards are hard to miss and provide wide exposure to driving commuters. The bright colors and imagery is eye-catching and lures in the audience. The heading “Where Stars Are Made” is simple, and gets to the point. The short amount of text gives the viewer enough time to read the heading and the website URL while driving.

A poster will attract attention and draw audiences in. A desk will occupy a parking space and prompt people going to work to question whether they would be able to concentrate without the comfort and convenience of their office space. This advertisement makes the audience sympathize with children coming from homeless families by putting themselves in their shoes. The audience better understands the importance of a good learning environment which Shining Stars provides.