V Jornadas Med. Familiar [2014]

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(PRO BONO)

GRAPHIC IDENTITY + BRANDING

Client: Family Medicine residents of the IMSS (Family Medicine Unit 26). - Mty, NL. MEX

Challenge: Design a graphic identity, its slogan and advertising pieces for a national congress of Family Medicine. Both identity and slogan must revolve around the idea that the three levels (family physicians, surgeons and internists) should be working together to make more efficient processes and provide better service.
    -Identity
   -Social networks (graphics)
   -Flyer
   -Poster
   -Stationery
   -Banner

Role: Design and development of all design pieces.

Some sketches aproaching the final idea

(5th National Congress of Family Medicine Residents)

Family physicians represented by the hands and the heart within them; the hands are also an M for Medicine.

Surgeons represented by the scalpel.

Internists represented by the abstraction of the stethoscope that's formed with the hands and the scalpel.

Teamwork is represented by the upside down triangle wich shows the union of the three levels of medical attention as a whole; it also resembles the V for the fifth congress.