Jerry Blake's profile

Microsoft MVP Website - Persona Development

Defining the user experience
When we were presented with the opportunity to refresh and relaunch the Microsoft Most Valuable Professional (MVP) website we knew it was a great project to showcase our creative and interactive development skills. But first I had to define the ideal user experience by conducting focus groups with MVPs to learn more about their values, their motivations and their information needs to provide guidance to the Wirestone team.
Our mission: Excellence
Our approach: Define the user experience
Our accomplishment: Calling out the essential contributions that MVPs make to Microsoft and the future of software development so they will continue to engage with the community at higher and higher levels
Microsoft MVP Website - Persona Development
Published:

Microsoft MVP Website - Persona Development

I conducted focus groups to develop user personas to guide the Wirestone creative and development teams in refreshing the Microsoft Most Valuable Read More

Published:

Creative Fields